Cookie Policy
Effective Date: 22 March 2026 Last Updated: 1 October 2026
1. Introduction
This Cookie Policy explains how CTrend Ltd ("we", "us", or "our"), a company registered in England and Wales (Company Number: 17200901), uses cookies and similar technologies on the CTrend platform ("Service"), including the web application, Webchat Widget, Mobile App, and Browser Extension.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. Local storage and session storage are browser-based mechanisms that serve a similar purpose. They help websites remember your preferences and improve your experience.
3. Cookies We Use
3.1. Strictly Necessary Cookies
These cookies are essential for the Service to function. They cannot be disabled.
| Category | Purpose | Duration |
|---|---|---|
| Sign-in session | Keeps you signed in | Session |
| Workspace | Remembers the workspace you are working in | Session |
3.2. Functional Storage (Local Storage)
These values enable enhanced functionality and personalisation. They are stored in your browser's local storage.
| Category | Purpose | Duration |
|---|---|---|
| Interface language | Your language preference | Persistent |
| Theme | Light or dark theme preference | Persistent |
| Website chat session | Keeps a visitor's chat on a website using the Webchat Widget | Persistent |
3.3. Mobile App Storage
The Mobile App stores data locally on your device:
| Data | Purpose | Duration |
|---|---|---|
| Sign-in | Keeps you signed in | Until logout |
| Push notification token | Message delivery | Until app uninstall |
| Cached messages | Showing your conversations quickly | Until app data cleared |
3.4. Browser Extension Storage
The CTrend Browser Extension uses Chrome local storage:
| Data | Purpose | Duration |
|---|---|---|
| Sign-in | Connects the extension to your CTrend account | Until logout |
| Language preferences | Interface and translation settings | Persistent |
| Usage counters | Tracking your plan's limits | Reset with your plan's limits |
| Feature configuration | Features available on your plan | Until logout |
4. Third-Party Cookies
We do not use third-party advertising or tracking cookies. Our sub-processors (AI providers, payment processor) do not set cookies on our domain.
5. Webchat Widget Cookies
When our Webchat Widget is embedded on a third-party website:
- The Widget uses local storage (not cookies) to maintain the chat session
- No tracking cookies are set by the Widget
- The Widget does not track visitors across websites
6. Cookie Consent
- Strictly necessary cookies (§3.1) do not require consent as they are essential for the Service to function
- Functional storage (§3.2) is used for user-initiated preferences (language, theme) and falls under the "strictly necessary" exemption for functionality the user has explicitly requested
- We do not use analytics, advertising, or tracking cookies that would require consent under PECR
7. Managing Cookies
You can control cookies through your browser settings:
- Delete cookies: Clear your browser's cookie and site data
- Block cookies: Configure your browser to block all or specific cookies
- Local storage: Clear via browser Developer Tools → Application → Local Storage
Note: Blocking strictly necessary cookies may prevent the Service from functioning correctly.
8. Changes to This Policy
We may update this Cookie Policy from time to time. Material changes will be reflected in the "Last Updated" date above.
9. Contact
For questions about our use of cookies, contact us at:
CTrend Ltd Company Number: 17200901 61 Bridge Street, Kington, Herefordshire, HR5 3DJ
- Email: privacy@ctrend.co.uk